Spotify has tailored its listening platform to include built-in ego-boosters for users. The use of data behind Spotify Wrapped goes beyond just simple analytics. In this post, we break down how Spotify Wrapped works, why it’s so effective, and how Spotify is leading the charge in creating an emotional connection with its consumers through data. At the end of each year, Spotify provides users with a summary of their music history, top artists, favorite genres, and total minutes of music, and more-all wrapped up in an interactive, colorful, elaborately-designed display. It’s a fun and intuitive way to use big data. Spotify listeners are likely familiar with the annual buzz that surrounds Spotify Wrapped.
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